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d&b announces new immersive business unit

• Corporate

Underscoring its commitment to providing immersive solutions for the event technology industry, d&b has appointed Al McKinna as Vice President of its new Immersive business unit. The creation of the new business unit will be a key enabler of d&b's holistic immersive vision, spanning from audio, video, lighting and media up to extended Reality (xR). McKinna will report directly to d&b Group CEO Amnon Harman.

In this role McKinna will be responsible for d&b’s global immersive strategy, developing the business roadmap, establishing strategic partnerships and driving future innovations. The organization under his lead is split across three divisions:  Product Management and Architectural Design, Software Development and Customer Enablement.

McKinna spent the last two decades in leadership roles in both live sound and commercial audio, dedicated to hardware and software technologies alike. Prior to joining d&b he most recently held the position of Head of Product at Focusrite’s Optimal Audio after spending 15 years at Avid in senior product management and sales roles. He is based in London, amidst the European creative communities.

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